Market research

We have decided to design an advertising package for an "Energy Drink", so first of all some research into the market of "Energy Drinks" these are soft drinks advertised as providing energy to improve physical activity of the drinker, as compared to a typical drink. Rather than providing food energy (as measured in calories ), these drinks are designed to increase a user's mental alertness and physical performance by the addition of caffeine, vitamins, and herbal supplements which may interact to provide a stimulant effect over and above that obtained from caffeine alone. The central ingredient in most of these drinks is caffeine often in the form of guarana(plant extract).