Ideas so far, me and my team(patrick &aila) have decided apon one advert idea.The premise of this advert is of a student tired in one of their college lectures; who sees that they have a can of "Recharge". We hope to start devolping this further by making the original storyboard more clearer and in touch with our target auidence.

Advertising conventions. continued

According to the advertising standards authority "Consumers view advertising as a source of information and entertainment, research has shown. Consumers believe that advertising is an integral part of everyday culture: without advertising, life would be dull. This willing acceptance of advertising by consumers relies not just on its entertainment value but also on its trustworthiness."

In the UK, the rules for advertising are the responsibility of the advertising industry through two Committees of Advertising Practice: CAP (Broadcast)and CAP (Non-broadcast). CAP (Broadcast) is responsible for the TV and radio advertising codes and CAP(Non-broadcast) is responsible for the rulebook for non-broadcast advertisements, sales promotions and direct marketing.

By creating and following self-imposed rules, advertisers, promoters and direct marketers (marketers), their agencies and the media produce marketing that is welcomed and trusted. By practising self-regulation, they ensure the integrity of marketing communications.

http://www.asa.org.uk/asa/codes/tv_code/tv_codes/

Although this advert may only be viewable on the internet instead of the standard advert, I still think it is effective when representing this drink.
ROCKSTAR Energy Drink CAPOEIRA NYC - These bloopers are hilarious

Visual anaylsis Lucozade

As we are creating an advertising package for a energy drink.We decided to research already existing adverts. Here are some examples of some This is an example of a Lucozade advert from the 80's, I would say this is a good example as it does not show any offensive images or shock tactics. It also uses Traffic lights to signify certain actions, Red, when the athlete stops running, Amber, when the athlete gets Lucozade out of his bag. Green, when the athelete starts to run again full of energy.