Ideas so far, me and my team(patrick &aila) have decided apon one advert idea.The premise of this advert is of a student tired in one of their college lectures; who sees that they have a can of "Recharge". We hope to start devolping this further by making the original storyboard more clearer and in touch with our target auidence.

Advertising conventions. continued

According to the advertising standards authority "Consumers view advertising as a source of information and entertainment, research has shown. Consumers believe that advertising is an integral part of everyday culture: without advertising, life would be dull. This willing acceptance of advertising by consumers relies not just on its entertainment value but also on its trustworthiness."

In the UK, the rules for advertising are the responsibility of the advertising industry through two Committees of Advertising Practice: CAP (Broadcast)and CAP (Non-broadcast). CAP (Broadcast) is responsible for the TV and radio advertising codes and CAP(Non-broadcast) is responsible for the rulebook for non-broadcast advertisements, sales promotions and direct marketing.

By creating and following self-imposed rules, advertisers, promoters and direct marketers (marketers), their agencies and the media produce marketing that is welcomed and trusted. By practising self-regulation, they ensure the integrity of marketing communications.

http://www.asa.org.uk/asa/codes/tv_code/tv_codes/

Although this advert may only be viewable on the internet instead of the standard advert, I still think it is effective when representing this drink.
ROCKSTAR Energy Drink CAPOEIRA NYC - These bloopers are hilarious

Visual anaylsis Lucozade

As we are creating an advertising package for a energy drink.We decided to research already existing adverts. Here are some examples of some This is an example of a Lucozade advert from the 80's, I would say this is a good example as it does not show any offensive images or shock tactics. It also uses Traffic lights to signify certain actions, Red, when the athlete stops running, Amber, when the athlete gets Lucozade out of his bag. Green, when the athelete starts to run again full of energy.

Advertising conventions ,

As our group has decided to make an advertising package for an 'Energy' drink, we thought it would make sense to research already existing products and the conventions behind advertising. The website that has been used for this is http://www.asa.org.uk/. According to the advertising standards authority the purpose of advertising has an acronym;

D - differentiate a company’s products from those

of their competitors.

R - reassure and remind consumers of the

benefits of the products or services.

I - inform people about an advertiser’s products,

services or cause.

P – persuade people that they should believe

what they see in the ad and to take action in light

of it.

Adverts should not cause offence in anyway.

There are various reasons why advertisements offend; the

following are just some:

•They refer to sex or show nude bodies

•They use strong language or swear words

•They mock religion or people’s beliefs

•They show people in a demeaning way, offending on the grounds

of gender, race, religion, sexuality, age and disability

•They depict violent situations.

In some cases social responsibility plays a role in the making of adverts according to the ASA.

the ways in which ads can be socially irresponsible are:

•The use of shocking images that could cause undue fear and distress

•The depiction of scenes that could encourage people to behave in an irresponsible

or unsafe way

•The advertising of products, or their consumption, in ways that can be harmful to

health

•Advertising to children that could make them feel inferior, encourage them to pester

their parents, or result in their physical, mental or moral harm

There are a set of rules in the advertising codes that are designed to maintain the standards of social responsibility, the main principles are:

•Ads should not cause serious or widespread offence.

•Ads should not cause undue harm or distress

•Ads should contain nothing that might provoke anti-social or violent

behaviour

•Ads should contain nothing that is likely to result in the physical, mental or

moral harm of children.

Market research

We have decided to design an advertising package for an "Energy Drink", so first of all some research into the market of "Energy Drinks" these are soft drinks advertised as providing energy to improve physical activity of the drinker, as compared to a typical drink. Rather than providing food energy (as measured in calories ), these drinks are designed to increase a user's mental alertness and physical performance by the addition of caffeine, vitamins, and herbal supplements which may interact to provide a stimulant effect over and above that obtained from caffeine alone. The central ingredient in most of these drinks is caffeine often in the form of guarana(plant extract).

ideas

After discussing with the other students in my class, we decided that a group effort would be the best option this year, as most of the set briefs involve moving imagery.

So after discussing our choices for our project we eventually narrowed it down to two. These where an advertising package for a new package or service,to include two TV advertisements & an extract from a new documentary TV programme, lasting approximently five minutes.

And then again this was narrowed down to the advertising package.

Here I go again

For the A2 part of my media studies course, I had to choose between 14 set briefs, the main ones that interested me where: An advertising package for a new product or service, An extract from a new documentary TV programme, The first two pages of a local newspaper and an extract from a radio play.